Human experience architect
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BlueMirror

Turn The Tide

 
 

Blue Mirror

Let’s turn the tide

The Mission

Our planet is heating up and we’re not acting fast enough to counter it. We don’t feel enough urgency.. Let’s remedy that. We challenge you to reach 2050 in 10 minutes, as the water rises at your feet. Enter an immersive escape room experience and get ready to turn the tide! The time between first sketch and final delivery was five weeks, with design and construction largely overlapping. Troubleshooting of puzzles and fine tuning the experience throughout this process was vital in creating the desired outcome.

 

Role

For this project I was the Creative Director 

Media

• Launch on National Television, De Wereld Draait Door


 
An initiative like Blue Mirror it important because it brings climate change, a long term process, into the present. Blue Mirror has the potential to change people’s attitude; to spark them into action.
— Marcel Beukeboom, Climate Envoy, Kingdom of the Netherlands
 

Call to adventure


Impressions


Pre game future cards